The added value of the collaboration of data within the suite is hard to compete with standalone services. “Service is being incorporated into suites such as Google Drive and G Suite. “The use of online storage has become a utility and its value is equated with additional collaborated applications,” he said. Vince Bradley, WTG‘s president and CEO, and business advisory board member, said the competitive landscape is growing as the list of providers continues to expand, making it tougher to compete. The ability to offer higher-layer services.APIs to enable monitoring, audits and data/storage management functions.Support automation and APIs to enable functionalities like automatic tiering.Have tiers of services to cater to a range of use cases and performance requirements.Be easy and intuitive to use (for object storage, that typically means compatibility with AWS today).“To thrive in today’s digital economy, a cutting-edge cloud provider must offer fast and easy access to multiple storage types and tiers, to accommodate for a wide array of application demands that exceed on-premises capabilities and provide agility, elasticity, performance and scale at competitive costs with simple management,” said John Tonthat, executive director, Ingram Micro, and editorial advisory board member.ĭeepak Mohan, research director in IDC’s e nterprise infrastructure practice, covering research on cloud infrastructure, said given the market has evolved and matured significantly in the last 10 years, a successful provider today needs to address the following: IDC, members of the Channel Partners Business and Editorial Advisory Boards, and other industry experts shared their views with us on what it now takes to succeed in cloud storage.

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